Social Media Monitoring
Social media monitoring is a process of using social media channels to track, gather and mine the information and data of certain individuals or groups, usually companies or organizations, to assess their reputation and discern how they are perceived online.
Social media monitoring is also known as social media listening and social media measurement.
It sometimes also goes by the name of, or is bundled with, Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management, SMM
Most monitoring tools work by crawling sites continuously and indexing them. Some are crawled in real time, such as Twitter. Other sites might be crawled less often – say, every 10 minutes, or every day, if they are less important. Some tools, like us, do this crawling themselves. Others use data providers. We’ll let you guess which of those options we think is better.
Anyway, once all those sites are indexed, they can then be searched. Most tools use some form of queries, or search strings, that the user writes to find mentions of specific words and phrases on those pages. It will then bring these (we call them ‘mentions’) back into the tool’s interface, which can then be read, sliced, diced and so on.
Why choose Mahandru Associates Analytics
We crawl and store all our own data, plus have the most simple but accurate Query builder on the market, ensuring that you get quality, useful data without the noise of spam and duplicate mentions.
Focused on value
Our platform is geared towards helping you uncover and optimize the value of marketing in social, through richer data, smarter tools and more intelligent insights than anyone else. We go beyond keywords, helping you discover and analyze the conversations, people and places you care about.
Mahandru Associates Analytics is highly flexible, allowing you to uncover the insights you need without restricting you. That includes an extensive selection of features for analysis, including advanced filtering, tagging and categorization, Alerts, flexible charting, topic and sentiment analysis, and plenty more data management capabilities.
Built for collaboration
We know that collaboration is the key when it comes to social, so we also have plenty of workflow features and provide unlimited users as standard. We also have a number of partnerships and integration geared to maximize your social presence, allowing you to adopt best-in-class solutions without the headaches.
Next level intelligence
We’re focused on forging the path for the next level of social intelligence. From automated alerting for emerging issues and trends, to smart attribution through earned vs. owned analysis, we’re always working on the next innovation that will help you make even better, more data-driven decisions.
World class support
Our customer service is unrivaled. All of our support and account management is in-house, with a team of smart, helpful and friendly people on hand to help you, whether that’s advice on strategy or help writing a tricky Query. We also provide plenty of videos, webinars and user guides to help you get the most from Mahandru Associates.