Brand Reputation Management
Brand Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
Specifically, reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Under business circumstances, reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.
Some of the tactics used by reputation management firms include:
Improving the tagging and search engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
Submitting legal take-down requests if someone believes they have been libeled.
Getting mentions of the business or individual in third-party sites that rank highly in Google.
Creating fake blogs pretending to be a different person that shares the same name in order to push down negative search results on the actual person or brand.
Using spam bots and denial-of-service attacks to force sites with damaging content off the web entirely.
Astroturfing third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.
Proactively offering free products to prominent reviewers.
Removal of online mug shots.
Proactively responding to public criticism stemming from recent changes.
Image reputation management where photos violating copyright, are embarrassing or might give the wrong impression to employers, for example, are removed or suppressed.
A negative online reputation can have devastating effects on both individuals and companies. For individuals, a bad online reputation can affect your personal life and professional image. For companies, a negative online reputation can damage consumer trust in your brand and ultimately, profitability.
Internet use and specifically, mobile internet use, has increased dramatically in the United Arab Emirates (UAE) in the past couple of years. With such a huge audience online, it’s essential for you to ensure they’re seeing the right information about you.
At Mahandru, we have years of experience working with high-profile individuals and companies internationally, most recently working with clients based in Dubai and Abu Dhabi.
We work with clients in a range of sectors and professions, including; celebrities, sports stars, business leaders, politicians, hotels, finance firms, leisure groups and large consumer brands.
Here are some of the services we help our clients in the UAE with:
Challenging defamatory or unsubstantiated content online.
Online review management strategies.
Social media customer services strategies.
Targeted PR & content strategies – within the UAE and internationally.
Crisis communication plans.
Optimizing online assets and profiles to rank highly for your search terms.
Monitoring the conversation about you online.
With so much experience working with international clients, we know what it takes to create a bespoke strategy tailored towards international audiences and press.
We fully understand the sensitive nature of the work we undertake, so we know the value of discretion and the importance of confidentiality.