It’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.
In the spirit sharing, here are hidden Facebook marketing features and hacks for social media marketers to try today!
1. Pages to Watch
Though we’ve written about the Facebook Pages to Watch feature in the past, it still warrants a top mention here because of its awesome capabilities. Marketers can follow up to 100 different brand pages, allowing for a quick comparison of page activity (filtered by top posts over the previous 7 days), engagement and audience growth to your own.
To access the Pages to Watch feature, click “Insights”
2. Search previous posts for specific wording and insights
Many social media marketers are familiar with the standard post performance data under the Insights tab. It’s a powerful tool for measuring performance on previous posts with stats on: reactions, link clicks, shares, likes on shares, page unlike, hide posts, and much more.
But some marketers may be unfamiliar with another great Facebook marketing feature that I like to call the Published “Post Search” tool under your page’s “Publishing Tools” tab.
3. Like a Page as your brand
A great way to support and show some love towards other brands on Facebook is to like their page from your personal page. But did you know that you can also like other brands’ pages as your business page? Yup!
This nifty little feature from Facebook allows marketers to support their favorite brands from their own business page.
To like another brand from your business page, search for the page you want to “Like” and go to their timeline. Then, click the small gear icon and select “Like As Your Page”:
4. Save an article for later
With Facebook’s “Save for Later” feature, you can save and bookmark some of the things you see on Facebook to view later, like the links or videos your friends post, upcoming events, Pages or photos.
I love this feature because I’m often on-the-go when perusing Facebook and so it helps me to save things I may want to share later and tag important news about marketing or social media that I should read.
5. Suggest Your Page to Email Contacts
Talk about little-known, but totally awesome Facebook hacks! This one is buried within your Page options and magical once you find it.
As a small business or a brand that’s just getting started on Facebook, it’s beneficial for you to be able to invite your email contacts to Like your Page for initial growth.
All you have to do it click on the “…” button on your Business Page:
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