An interesting dynamic in marketing has been the rise and development of more technical practices, such as search engine optimization (SEO) and marketing analytics. One might assume that these new practices would be especially effective with millennials. A creative branding agency, however, would be happy to tell you otherwise.
Here’s the thing: branding is just as, if not more important to millennials than any other generation. So despite the new technical marketing practices, the traditional ideas of brand identity and brand loyalty still rule.
According to a recent Entrepreneur article, millennials prefer company brands that they trust and ones that post authentic content:
“The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful.”
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