An interesting dynamic in marketing has been the rise and development of more technical practices, such as search engine optimization (SEO) and marketing analytics. One might assume that these new practices would be especially effective with millennials. A creative branding agency, however, would be happy to tell you otherwise.
Here’s the thing: branding is just as, if not more important to millennials than any other generation. So despite the new technical marketing practices, the traditional ideas of brand identity and brand loyalty still rule.
According to a recent Entrepreneur article, millennials prefer company brands that they trust and ones that post authentic content:
“The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful.”
“Authentic” and “truthful” are two funny words to use to describe content. It’s clear to many consumers now that some companies just create content solely for SEO. It’s not hard to sort these articles from the authentic ones.
So, the best way to attract new prospective customers is still through branding. Even when you practice digital marketing, you should keep this in mind.
Millennials are known as the “social media” generation, and they know that information is just a click away. A creative branding agency will use this to their advantage and use digital branding practices to create trust in a companies brand.
If you write a blog or create a video for your company, for example, you should try to make them feel authentic and sincere. You can worry about the technical factors after you’ve already created a piece of great content. This mindset will help your company establish an authentic and reputable brand. And if you’re looking to market to consumers, this is one of the most important things they factor into their buying decisions.
As an integrated agency, Beholder connects brands with consumers through integrated solutions and strategies. Contact us today to discuss your branding and marketing questions or needs.
In case of any query or meeting appointment with Dubai Best Brand Management Company, feel free to email us at email@example.com