Well-executed marketing programs drive up both revenue and profits. Mahandru Associates works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.
As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. Mahandru Associates’s approach to brand management, marketing mix and resource allocation more than doubles revenue growth rates.