Without patents, technological innovation or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.
Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution.
We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus in six primary areas:
DIFFERENTIATE YOUR BRAND
Mahandru Associates has positioned dozens of brands using a proven approach to maximize customer relevancy and uniqueness. We research, define and deliver positioning strategies that win in the marketplace.
OBTAIN CLARITY, SYNERGY AND LEVERAGE
As a leading brand strategy firm, we use proven brand architecture models, templates and processes to reduce complexity, brand overlap and costs.
STRETCH THE BRAND TO DRIVE GROWTH
Brands can be highly elastic and should be selectively extended. The key is to protect the benefit essence of the brand. Brand extension examples, principles and frameworks are used in developing brand extension strategies.
CREATE A POWERFUL BRAND NAME
Powerful brand and product names are based on powerful positioning strategies. Mahandru Associates has a proven track record of creating strong, memorable and legally available brand names.
DELIVER THE BRAND IDENTITY
Mahandru Associates creates and delivers strong brand identities across relevant customer touchpoints. We use journey maps, creative concepts and materials development to develop and deliver a consistent brand experience.
IMPROVE BRAND EQUITY
Mahandru Associates employs a variety of brand research tools, including both qualitative and quantitative research techniques. We assess brand image and then identify specific ways to strengthen brand equity.
Why a Brand Consultant from Mahandru Associates?
Top brand consulting firm with a proven track record
Focus on building strong brand images across wide spectrum of categories
Full service brand strategy consulting and implementation services
Brand consulting team member experience encompasses agency, brand management and marketing research skill sets
Full service brand management servcies, from brand strategy consulting through brand implementation
Anticipated Benefits of Working with Mahandru Associates
While each brand consulting job is different, here are common benefits that often result:
An internal and customer-informed brand vision to serve as a touchstone for the organization
The optimal brand positioning designed to maximize target relevancy and competitive differentiation
Messaging concepts designed to align with the positioning and improve brand image
Brand identity development, including the creative brief and look & feel concepts to define the brand strategy
In case of any query or meeting appointment with Dubai Best Brand Management Company, feel free to email us at email@example.com