The journey to truly personalized marketing

Many brand-side organizations haven’t implemented a consumer-centric approach, simply because they don’t know how to or, worse, they don’t realize the impact it can have on growing their businesses. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and marketing innovator is successfully navigating the new world of hyper-connected consumers and delivering highly personalized content and experiences they crave across the company’s marketing platforms.