Beyond the traditional boundaries of branding & communication we believe in the synergy of art, design & marketing.
Brands are visual personalities. They think, speak and have names the same way people do, and that’s how we treat them, Like real people. We interact with them on an emotional and intellectual level. We feed them brand strategies. We define their brand value by the difference they will make in the world. We dress them up so they go out and set new trends. Our brands are an evolution of our thought process that guides us from the moment we begin sketching – up until we reach the point of execution.
In marketing, Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management.
Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.
The process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers.
Mahandru Associates is equipped enough to create a powerful brand image in the market that effectively attracts your company's target audience.