The continuing pre-eminence of mobile devices is a major theme of this month’s APAC statistics.
There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile ad spend in India.
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54% of all eCommerce transactions in Southeast Asia in H1 2016 were conducted on a mobile device. That’s an increase of 19% year-on-year.
Criteo’s State of Mobile Commerce Report also finds that mobile accounted for 60% of eCommerce transactions in Taiwan over the same period.
The highest figure though was seen in Indonesia, where 83% of transactions were on smartphones.
Additionally, mobile apps saw higher order values than desktop and mobile web for the first time.
More from Campaign Asia.
The number of people in APAC who use four or more screens increased 40% from H2 2015 to H1 2016. The figure now stands at 31%.
The Cross-Screen Behavior Report from Appier includes some interesting device stats, including the chart below showing just how much mobile devices dominate, with 520% more reachable mobile devices than desktops on weekends.
Recent research by IAB Australia shows that attribution modelling, ad fraud detection and view ability tracking technology are seeing increased adoption by local clients and their agencies.
Attribution modelling was up 13% over the previous year. Ad view ability tracking and demand-side platform usage were up 12% each. Tag management saw 10% growth and data management platforms 9%.
Although agencies and their clients are focusing on driving better value with this technology, only half felt they were effectively using attribution modelling.
The study polled 200 senior respondents in the industry.
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55% of APAC retailers are struggling to segment unstructured data in order to personalise communications, according to Criteo World Business Research.
The study polled more than 400 senior retail marketing executives and found:
Incompatible data sources and legacy systems were also cited as pain points.
China has overtaken both the US and Japan as the biggest iOS app store revenue generator.
App Annie’s Market Index Report for Q3 2016 showed China had generated more than $1.7bn in revenue, 15% more than US revenue.
The Q2 2016 Australian Multi-Screen Report from OzTAM and Nielsen has revealed that an average 88.1% of Australians watch broadcast television on a home TV set every week.
Full data on time spent watching live and playback TV is seen below. Note that around 9.5 hours every month is spent watching playback TV.
Using OzTAM’s Video Player Measurement (VPM) report data, the majority of catchup video player viewing (away from the TV set) is shown to be performed on a tablet (50%).
This is followed by desktop/laptops (32%) and then smartphones (18%).
Other interesting stats from the report include:
India’s mobile adspend will double over the next two years, according to the Mobile Marketing Association’s Mobile Ecosystem and Sizing Report.
This growth will be driven by advertisers from eCommerce and financial services.
Total mobile advertising was estimated at Rs 4,200 crore ($629m) in 2016. This is expected to hit Rs 10,000 crore ($1.5bn) by the end of 2018.
The report also collates previous research showing that: