Many nations are catching up technology fast. And happens to be one of the world’s fastest-growing smartphone market. This has created both problems as well as solutions for small businesses as they need to keep their target audience informed and engaged with relevant business updates.
Whether it is a promotional offer to boost up sales. And about some new product or any change in the schemes. The need to deliver such information to customers on time is the only method to have an extra benefit in this competitive business industry. And when it comes to the major question of how to reach an enormous number of customers in a short span of time. Like Bulk Email and Bulk SMS solutions is the most satisfying answers.
REASON FOR POPULARITY OF BULK SMS
Email popularity and usage is on the rise, increasing from 3.9 billion accounts in 2013 and predicted to grow to 4.9 billion by the year 2017.
- 91% of consumers report checking email at least once per day.
- Email marketing is 40 times more efficient at gaining new customers than Facebook and Twitter combined.
- 44% of email recipients made purchases last year based on a promotional email.
- 7 in 10 people say they made use of a coupon code from a Marketing SMS in the week before.
- SMS marketing solutions were once thought of as a marketing forum for a young audience, but that’s no longer the scene. Actually, 81% of all mobile users take advantage of text messages.
- 90 percent of text messages are read within 3 minutes of delivery.
- 76% of mobile users feel that they will most likely read an SMS rather than an email. And 70% strongly assume that an SMS is more catching. So it suggests a pretty good way for a brand. An enterprise to reach its target audience and pass across the new promotion or scheme.
- Brands using Bulk SMS India Solutions successfully target 95 percent of smartphone and simple mobile users.
- 64% of mobile users subscribed to promotional newsletters have made a purchase after receiving the SMS, which actually inspired them to make an action.
REASONS TO HIRE A BULK SMS PROVIDER
The reasons to engage an expert bulk email and Bulk SMS Solutions provider are many. Email and SMS marketing organizations offer complete services to small businesses based on the budget and requirements. However, you should select only the true email marketing company. Also, an SMS marketing company that offers professional solutions. And Bulk SMS is a cost-efficient way. Several good email methods and SMS solutions providers offer free trials. You can always take leverage of such free trails and learn yourself as to how can a professional email and SMS marketing company lead you to better results.
BULK SMS TYPES –
1) Promotional SMS is used for all type of marketing activities to create awareness among people who have cell phones. Almost every person owns one now, some even own more than one. Our promotional Bulk SMS services can be very useful in getting new business leads, product launches, and context awareness.
2) Transactional SMS is used for purely sending critical Alerts to a subscribed group of users. E.g. stock brokers sending stop tips to investors about buying and selling of stocks; schools sending SMS to parents informing about bus delay or important events in schools. Transactional SMS helps people in many ways especially sending critical alerts to all within no time.
COMPETITIVE ADVANTAGES OF BULK SMS OVER OTHER FORMS OF MARKETING –
1) Requires fewer Investments
This important feature that features Bulk SMS the supreme for any inexperienced entrepreneur who is hesitating in investing the huge amount in advertising their brand to the market scene. So Anyone can use Bulk Sms in your marketing campaign either with the help of service provider or software.
2) Easy to implement
Implementation of Bulk SMS software is quite easy and you need not require any specialized person to be hired to make use of bulk SMS software. Bulk SMS software is User-friendly, all you have to do is to feed the mobile no. of the clients and the required messages to be convey to your clients, then just click the send button.
3) Time Saver and Flexible working schedule
To send Bulk Sms you need not require any fixed time or proper time table as compared to some other marketing strategies. You can send Bulk SMS services according to your own time schedule.
4) Higher Productivity
Another advantage to Bulk Sms services is that it has higher response rate than any other method. As the SMS is directly received the audiences within a fraction of the minute. This generates intermediate communication and help in increasing the business profit.
5) Easy to manage and improves client relationship
Updating your prospects by short message service (SMS) lets you maintain a consistent touch with your client who are the main part of your business.
A Customer has to inform about new updates. Bulk SMS generates immediate sales directly to the people. So you aren’t required to wait long and scrutinize to analyze the progress of your marketing campaign within few days you will be bestowed with the positive response and get the right idea about your marketing campaign.